Monday, 20 February 2012

Business Marketing Business Marketing




Business Marketing

I think most business-to-business marketers should aim for "get it out" and "good enough" rather than aim for perfection.
Why?




·         Perfection is impossible to achieve.
·         Marketing campaigns and materials spend too long in concept and development.
·         Waiting for perfection causes significant delays in get your message out.  

   Even worse, your marketing messages never get delivered at all.
Consider these ideas and resources to get marketing done 
faster:With all this in mind, here are some ideas and resources to 
consider for your marketing:


Use what you've got
Refresh or repurpose your existing materials Iinstead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.
The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. (We are usually sick of our marketing materials long before they stop working with our prospects.)

Focus on clear messages
Craft clear, well-targeted headlines and messages which offer real solutions to your prospective customers' problems or pains. "Oh-so-clever" copy often doesn't communicate as well anyway.

Write that copy
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly is a great book if you want to "do-it-yourself." Or you can find copywriters who can do the job for you by searching on the Internet using phrases like "B2B copywriter" or "direct mail copywriter."

Proofread your copy
To avoid typos and grammatical errors, use a proofreading service 
like www.proofreadnow.com.

Use compelling offers instead of give-aways
Compelling "how-to" or information offers or "buy now" calls-to-
action will get prospective customers to respond as an alternative to 
using costly give-aways.
Mark Joyner's book, The Irresistible Offer: How to Sell Your 
Product or Service in 3 Seconds or Less is worth reading.

Mailings: Get personal
Fire up your laser printer and send personalized letters to your 
prospects, instead of spending a lot of time creating fancy, 
expensive mailers. Then use window envelopes so the address on 
the letter shows through to avoid having to address the envelopes 
too.
Mailings: More ideas
One of the online letter shop services like www.mailersclub.com or 
www.usps.com/netpost to mail-merge, print and mail your business 
letters can save your team time and effort.
Remember, longer copy that is easy to skim (i.e. using subheads, 
bullets, call-outs, boldface, etc.) works with both those prospects 
who prefer to read all the details and those who prefer to get right to the bottom line. You can also use postcards as a less costly alternative. Companies like www.amazingmail.comwww.modernpostcard.com or www.touchpointmail.com can help you get your postcards designed, printed and mailed cost-effectively.
Use email instead of print
E-mails to your opt-in list of prospects are another option to 
developing more costly mailers. For a comprehensive listing of 
email service providers, see BtoB's 2010 Email Marketer Insight 
Guide (PDF).

Leverage your website
Instead of creating printed brochures, consider printing pages from your Web site instead. If you're worried about your company's image, place them in a glossy file folder, imprinted with your logo.

Events: Keep it simple
Instead of developing seminars, workshops, or executive briefings on your own, consider partnering-up with another company to or organization to co-produce an event, or simply take your prospects as your guest to Microsoft events on the subject.

Photos: Stock photo sites got better
Instead of paying for custom photography, consider low-cost stock photo websites like www.istockphoto.com orwww.photos.com.

Part-timers can help too
In addition to hiring full-time people, consider part-timers to help get the marketing job done.
As my oldest daughter just started kindergarten, I've met a number of moms (and a few Mr. Moms) who are ready to go back to work after taking a few years off to raise their children, but now only want to work part-time.
If you need specialized expertise on a project-by-project basis, consider hiring independent contractors like copywriters, designers or event coordinators.
And if you're willing to trade experience for enthusiasm, consider hiring one or more interns from your local college or university. 



Saturday, 18 February 2012

Blonde Smile



Blonde Smile
Once upon a time, a blonde became so sick of hearing blonde jokes that she had her hair cut and dyed brown. 
A few days later, as she was driving around the countryside, she stopped her car to let a flock of sheep pass. Admiring the cute woolly creatures, she said to the shepherd, "If I can guess how many sheep you have, can I take one?
The shepherd, always the gentleman replied, "Of course." 
The blonde thought for a moment and for no discernible reason said, "352." 
This being the correct number, the shepherd was, understandable, totally amazed and exclaimed, "You're right! O.K., I'll keep to my end of the deal. Take your pick of my flock." 
The blonde carefully considered the entire flock and finally picked one that was by far cuter and more playful than any of the others. 
When she was done, the shepherd turned to her and said, "O.K., now I have a proposition for you. If I can guess your true hair color, can I have my dog back?"
 













Q: What did the Blonde say when she opened the box of Cheerios?
A: Oh look, doughnut seeds.                                                 
Q: Why do Blondes always smile during lightning storms? 

A: They think their picture is being taken.
Q: Why can't Blondes dial 911? 
A: They can't find the eleven on the phone! 
Q: A Blonde and a brunette were walking outside when the brunette said, "Oh, look at “the dead bird.” 
A: The Blonde looked skyward and said "Where, where?" 
Q: Did you hear about the two Blondes that were found frozen to death in their car at a drive-in movie theater? 
A: They went to see "Closed for the winter". 



Three blonds were walking down the street and they found a genie's bottle. They rubbed it, the genie popped out and he told them they could each have one wish. The first blond says, "I want my IQ raised 20 points." POOF! She turns into a brunette. 

The second blond thinks to herself, that's really drastic. "Ok," she decides, 'I want my IQ raised 10 points." POOF! She turns into a redhead. 
The third blond is standing there thinking that she REALLY likes her blond hair, and doesn't like what happened to the other two girls. So she says "I want my IQ lowered 20 points." POOF! She turns into a man. 






How do you measure a blonde's IQ?
With a tire gauge!

Why did the blonde climb the glass wall?
To see what was on the other side.

Why did the blonde dye her hair red?
Instant intelligence!

Why do blondes write TGIF on their shoes?
So they remember 'Toe Goes in First'

How do you make a blonde laugh on Sunday?
You tell her a joke on Thursday!


What do you call a blonde with half a brain?
Gifted!!!

How do you make a blonde's eyes light up?
Shine a flashlight in her ear!

What do you call 10 blondes standing ear to ear?
A wind tunnel.




What do you do when a blonde throws a hand grenade at you?
Pull the pin and throw it back.

What is the difference between a smart blonde and Bigfoot?
Bigfoot has been spotted!


 
What do you get when you offer a blonde a penny for her thoughts?
Change.

How did the blonde try to kill the bird?
By throwing it off of a cliff.

How did the blonde try to kill the fish?
By drowning it.

How do you amuse a blonde for hours?
Write 'Please turn over' on both sides of a piece of paper.

What do you see when you look into a blonde's eyes?
The back of her head.


Wednesday, 15 February 2012

Homosexuality and Pakistan



Homosexuality and Pakistan

It was my youth times of 2005, when I was on all Pakistan tour. It was an excursion tour arranged among friends; I found that Pakistan is teeming with homosexuals. In the long Train journey from Lahore to Rawalpindi, a missionary of Tablighi Jamat, an Islamic movement that advocates extreme austerity, advised me to join their Jamat. I politely nodded at his persuasions but was forced to vigorously shake my head when his hand started caressing my thighs. The massage was relaxing but the vibes were clearly sexual.

While returning back to Karachi on the Allama Iqbal Express train, a Bahawalpur trader suddenly confessed in the midst of our Musharraf conversations that he liked sleeping with boys! The ultimate was when an old Pathan near Noman Shopping Complex, with kohl-lined eyes, escorted me to a seedy shop at Rainbow Market and offered the pirated DVD of Brokeback Mountain at bargain rates and informed me “Yaara is ka Sachchca Pyaar Dekho”. (I bought it!)
Months later while strolling with Jigri Friends in the early evening heat of Karachi's Clifton Beach, a charming Qulfi seller got fixated on me. He promised to show me the "Real Beauties" of Karachi. I would have been game if not for his tendency to hold my arms a little longer than usual. Even that would have been fine, but the pressing and rubbing was just too disconcerting.
Such experiences in Allah's own country appear unreal. After all, the website of the International Lesbian and Gay Association quotes the Pakistan embassy in Hague making it clear that "the homosexual is not accepted as a decent individual, and homosexual acts constitute an offense punishable with imprisonment for life or with imprisonment of either description for a term which may extend to ten years."
Indeed it is difficult to conceive Pakistan as a place where individuals could be free to celebrate sex, and different sexual orientations. But that is what everyone seems to do. In his 2004 essay, appropriately titled The East is Blue, Mr. Salman Rushdie claimed that more than 60 percent of Internet users in Pakistan visit porn sites. Unfortunately I do not have figures of Pakistanis who access gay porn sites.
As a native we know that across all classes and social groups in Pakistan, men have sex with men. In villages throughout the country, young boys are often forcibly 'taken' by older men, starting a cycle of abuse and revenge that social activists and observers say is the common pattern of homosexual sex in Pakistan.
In fact, in the conservative regions of North Western Frontier Province it is socially acceptable for Pashtun men to take up young boys for sexual pleasure. But don't rush to fancy the country as some liberal San Francisco outpost where life is all about celebrating individual choices. Many homosexual relationships here are not a result of two gay people wanting to make love but consequences of aggression and abuse by the strong on the weak. It is less love and more rape.
In her acclaimed book The Dancing Girls of Lahore, British author Louise Brown, who established an intimate friendship with a Pakistani prostitute and her family, made the following observation:
Homosexuality is derided in public, but it is accepted, provided it remains a secret. The men involved in homosexual acts don’t perceive themselves to be homosexual, and the men’s families won’t perceive them to be homosexual either...Having sex with other men or boys is not associated with stigma providing a man takes a dominant role in sexual encounters. It may even reinforce a man’s masculinity and status because he is sexually dominating others. It is the receptive partner who is despised and ridiculed.
Obviously chivalry codes exist among gays, too. But even then if a homosexual lifestyle is a risky option for men, it is unthinkable for women. In June 2007, the Lahore High Court sentenced two ladies in love to three years imprisonment.
Yet there are reasons to hope. Following the capture of Islamabad's bra-and-underpants clad Chinese masseuses by the dreaded burka-clad students of the all-girls conservative Islamic school Jamia Hafsa in June this year, that time head of overall Lal Masjid including Jamia Hafsa Abdul Rashid Ghazi, who leads the men's school, drafted a new ruling. He declared, "If you want massage treatment, men should go to men, and women should go to women." Gay Pakistanis had gleefully catch the hint.
Under section 377 of the PPC, whoever voluntarily has carnal intercourse against the order of nature with any man, woman or animal, shall be punished with imprisonment for life, or with imprisonment of either description for a term which [shall not be less than two years nor more than] 10 years, and shall also be liable to a fine.


Various Pakistanis have used homosexuality to obtain visas of US and other European countries showing themselves as gay, and claiming that there life was in danger because of severe punishments.





Tuesday, 14 February 2012

Child Labour in Pakistan




Child Labour in Pakistan
Tears tracing lines of dirt on his face, six-year-old Nabeel Mukhtar cries while crouching on a pavement to scrub motorbikes, his job for nine hours a day, six days a week.
He is one of millions of children driven into labour by poverty in a country where the government is seen as too corrupt and ineffective to care for its citizens, even the young and helpless.


“I want to study and become a doctor but we don’t have any money,” said Mukhtar, who helps his family make ends meet.
Rising food and fuel prices and a struggling economy have forced many families to send their children to search for work instead of to the classroom.
God has given human beings the boon of wisdom and discretion to think upon the signs of the universe and to draw conclusions. That is the reason why they disclose the hidden facts of it and its structure and have made remarkable progress in many walks of life. Children are the flowers of heaven. They are the most beautiful and purest creation of God. They are innocent both inwardly and outwardly. No doubt, they are the beauty of this world. Early in the morning when the children put on different kinds of clothes and begin to go to schools for the sake of knowledge, we feel a specific kind of joy through their innocence.
But there are also other children, those who cannot go to schools due to financial problems, they only watch others go to schools and can merely wish to seek knowledge. It is due to many hindrances and difficulties; desperate conditions that they face in life. Having been forced to kill their aspirations, dreams and other wishes, they are pressed to earn a living for themselves and for their families. It is also a fact that there are many children who play a key role in sustaining the economically life of their family without which, their families would not be able to make ends meet. These are also part of our society who has forgotten the pleasures of their childhood. When a child in addition to getting education, earns his livelihood, this act of earning a livelihood is called as child Labour. The concept of child Labour got much attention during the 1990s when European countries announced a ban on the goods of the less-developed countries because of child Labour. 
The International Labour Organization (ILO) defines child Labour as:
 1- when a child is working during early age
2- he overworks or gives over time to Labour

3- he works due to the psychologically, socially, and materialistic pressure
4- he becomes ready to Labour on a very low pay
Another definition states:
“Child Labour” is generally speaking work for children that harms them or exploits them in some way (physically, mentally, morally or blocking access to education),
United Nations International Children’s Emergency Fund(UNICEF) defines “child” as anyone below the age of 18, and “child Labour” as some type of work performed by children below age 18. (UNICEF)

Child Labour is an important and a serious global issue through which all and sundry countries of the world are directly or indirectly affected, but, it is very common in Latin America, Africa and Asia. According to some, in several Asian countries’ 1/10 manpower consists of child Labour. In India the number of children between the ages of 10-14 has crossed above 44 million, in Pakistan this number is from 8 to 10 million, in Bangladesh 8-12 million, in Brazil 7 million, whereas their number is 12 million in Nigeria.
In Pakistan children aged 5-14 are above 40 million. During the last year, the Federal Bureau of Statistics released the results of its survey funded by ILO’s IPEC (International Program on the Elimination of Child Labour). The findings were that 3.8 million children age group of 5-14 years are working in Pakistan out of total 40 million children in this age group; fifty percent of these economically active children are in age group of 5 to 9 years. Even out of these 3.8 million economically active children, 2.7 million were claimed to be working in the agriculture sector. Two million and four hundred thousand (73%) of them were said to be boys. 
During the year 2001 and 2002 the government of Pakistan carried out a series of consultation of tripartite partners and stakeholders (Labour Department, trade unions, employers and NGOs) in all the provinces. The objective was to identify the occupations and the categories of work, which may be considered as hazardous under the provisions of ILO Convention 182. As a result of these deliberations, a national consensus list of occupations and categories of work was identified, which is given below:

1. Nature of occupation-category of work
2. Work inside underground mines over ground quarries, including blasting and assisting in blasting
3. Work with power driven cutting machinery like saws, shears, and guillotines, (Thrashers, fodder cutting machines, also marbles)
4. Work with live electrical wires over 50V.
5. All operation related to leather tanning process e.g. soaking, dehairing, liming chrome tanning, deliming, pickling defleshing, and ink application.
6. Mixing or application or pesticides insecticide/fumigation.
7. Sandblasting and other work involving exposure to free silica.
8. Work with exposure to ALL toxic, explosive and carcinogenic chemicals e.g. asbestos, benzene, ammonia, chlorine, sulphur dioxide, hydrogen sulphide, sulphuric acid, hydrochloric acid, nitric acid, caustic soda, phosphorus, benzidene dyes, isocyanides, carbon tetrachloride, carbon disulphide, epoxy, resins, formaldehyde, metal fumes, heavy metals like nickel, mercury chromium, lead, arsenic, beryllium, fiber glass, and
9. Work with exposure to cement dust (cement industry)
10. Work with exposure to coal dust
11. Manufacture and sale of fireworks explosives
12. Work at the sites where Liquid Petroleum Gas (LPG) and Compressed Natural Gas (CNG) are filled in cylinders.
13. Work on glass and metal furnaces
14. Work in the clothe printing, dyeing and finishing sections
15. Work inside sewer pipelines, pits, storage tanks
16. Stone crushing
17. Lifting and carrying of heavy weight specially in transport industry (15b kg and above)
18. Work between 10 pm to 8 am (Hotel Industry)
19. Carpet weaving
20. Working 2 meter above the floor
21. All scavenging including hospital waste
22. Tobacco process ( including Niswar) and Manufacturing
23. Deep fishing (commercial fishing/ sea food and fish processing
24. Sheep grazing and wool industry
25. Ship breaking
26. Surgical instrument manufacturing specially in vendors workshop
27. Bangles glass, furnaces
Now we can easily imagine in the light of above mentioned facts and figures how the nation’s future namely children are deprived of pleasures of life, ignorance has reduced their abilities of thinking right or differentiating between right and wrong, as well as their life-chances, to their non-access to education. It is true that child Labour is not an isolated phenomenon.
Frequent political crises in Pakistan means the nation’s leaders are unlikely to end child labour, or a host of other problems from a Taliban insurgency to power cuts, any time soon.
“From the bottom of my heart, I want to send my son to school but we have so many expenses… We struggle to put food on our table”, said Mukhtar’s mother, Shazia, who also has a four-year-old son and a two-year-old daughter.


Her husband, Mohammed, a street barber, earns only Rs7,500 a month, not enough to support the family.
“He’s learning to work and he also earns around Rs300-400. So what’s wrong in that. We are poor,” Mohammed said of the boy.
Pakistan needs to take immediate measures to stabilise growing budget pressures and to raise interest rates to contain rising inflation, the International Monetary Fund warned on Monday.
Economic pressures are forcing young Pakistanis, like teenager Noor Shah and his three brothers, to leave home in search of work.
They now live in a tiny room above a grimy tea shop where they toil all day in Karachi.
“I have so many dishes to wash. When I get tired the men serving tea become very angry with me. They swear and shout,” said Shah, who is from Balochistan.
Others, like 11-year-old labourer Kashif, are subjected to harsher treatment.
“If he makes a mistake I’ll hit him,” said his 19-year-old supervisor, Tanveer Shehzad, who said he had endured the same hardship as a child labourer.
It is an outcome of a multitude of socio-economic factors and has its roots in poverty, lack of opportunities, high rate of population growth, unemployment, uneven distribution of wealth and resources, outdated social customs and norms and plethora of other factors. According to the United Nations Development Program (UNDP) the daily income of 65.5% people of Pakistan is below 2 U.S. dollars a day. According to the Asian Development Bank (ADB) Report, 47 million people in Pakistan are leading lines below the line of poverty, whereas the Social Policy Development Centre (SDPC) Karachi has stated in one of its reports that the ratio of poverty in Pakistan was 33% during 1999 that increased in 2001 and reached 38%. The ratio of poverty in the current year is around 30%.

Consider the point that if 30% of our country’s total population is leading life below the poverty-line wherein the people are deprived of basic necessities of life like clothing, shelter, food, education and medication, the children of these people will be forced to become Labourers or workers in order to survive. Another reason of child Labour in Pakistan is that our people don’t have the security of social life. There is no aid plan or allowance for children in our country. Class-based education system is another reason for increasing child Labour; villages lack standardized education systems and as a result, child Labour is on increase in rural areas. The government has not put its laws into practice to stop child Labour in our country. Employers after exploiting child Labour, extract a large surplus, whereas child Labour, despite increasing poverty, unemployment and other problems, are pressed to do anything and everything for their livelihood and the survival of their families. Child Labour is a complex problem which demands a range of solutions. There is no better way to prevent child Labour than to make education compulsory. The West understood this a long time ago. Laws were enacted very early to secure continued education for working children; and now they have gone a step forward, and required completion of at least the preliminary education of the child before he or she starts work.
Government needs to do more               
Up to 10 million children are estimated to be working in Pakistan, says Mannan Rana, child and adolescent protection specialist at the United Nations Children’s Fund (UNICEF).
The latest government figures, showing three million child labourers, date back to 1996, underscoring how scant attention has been paid to documenting the problem, which is likely to get worse given the makeup of the fast-growing population.
The plight of child labourers in Pakistan came under international scrutiny when it was discovered that children were hand-stitching soccer balls in the town of Sialkot.
Foreign sports equipment companies are wary of any hint of association with child exploitation. One stopped orders in 2006 from a Pakistan-based supplier of hand-stitched soccer balls, saying the factory had failed to correct labour compliance violations.
But the outcry hasn’t helped much.
“The problem is that the whole industry has moved into private homes, which has made it a bit difficult to monitor if child labour is being used,” said Hussain Naqi, the national co-ordinator of the Human Rights Commission of Pakistan.
“This is not just an issue in Sialkot, child labour is occurring all across Pakistan in very dangerous sectors like glass bangle manufacturing, cleaning of oil tankers, poultry farms, motor workshops, brick kilns and small hotels.”
On Monday, the collapse of a three-storey factory in the city of Lahore after a gas explosion highlighted dangers faced by child labourers.
“I was inside the building when the blast happened. Two other boys were with me and they started running,” said eight-year-old Asad, a labourer in the veterinary product facility.
“I don’t know where they went or if they are alive.”
His sobbing mother said crushing poverty had left her no choice but to send her son to work in such conditions.
Pakistan spends less than 2% of its gross domestic product on education, which translates into a lack of skills amongst the younger population, pushing them onto the street in search of work.
By comparison, just over 17% of 2011-12 state spending went to defence, though some experts put the figure at 26%.
“The problem is there and we are not in a state of denial,” said Shahnaz Wazir Ali, social sector special assistant to the prime minister, adding that about 45% of Pakistan’s population of almost 180 million is below the age of 22.
But Pakistan’s leaders are often too consumed by infighting, or tension with the military, to address child welfare.
In recent months, Pakistan has been gripped by rumours of a possible military coup and the ongoing tussle between the Supreme Court and the government is preoccupying the leadership.
With little government protection, children keep falling into the same vicious circle of exploitation.
“It is all very damaging for a child’s psychology,” said Salma Jafar, executive director at Social Innovations, a human rights advocacy group.
“Once you are abused, you grow up with that abuse.”
Twelve-year-old Mohammed Naeem, the eldest of three orphans, ran away from his first boss. He could not take the verbal and physical abuse.
But his new work, scraping rust all day for 25 rupees at a mechanics shop to feed his sisters, is still gruelling.
“I don’t see any other life for myself. What can I do. I’m helpless. The government is doing nothing for us,” said the boy, wearing soiled clothing and open, oversized sandals.
There is strict need to stop child Labour in this country. Awareness must be raised and the attention of parents ought to be diverted to the education of their children. Child Labour Laws should be put into practice strictly. In addition, the educational system of the country-must be reshaped and restructured according to national development goals. The orphans and other deserving children must be helped financially on a prolonged basis. It is also essential to eliminate child Labour from the country, that the political, economical and social system of the country are need to be reshaped and such steps taken that make child Labour in this country a crime. They should bring on the well-being of a lay man, good governance and end to exploitative thinking. If we succeed to act upon these principles, our country can easily get rid of this problem i.e. child Labour. The agreement that has recently been approved by Pakistan, Norway and ILO to eradicate child Labour must be given importance and we hope that our rulers must put this agreement into practice using all means at their disposal.